A tech company is never just a tech company.
One of the curious things about the current Silicon Valley mindset is that every startup and business out there, no matter how prosaic, has taken on a duty to change the world. File-storage companies are reinventing work; online shops are disrupting economics.
There’s a lot of upside to mission-driven companies — they make for great places to work, and their founders often care passionately about making a real difference. But they sure do spout a lot of guff in the process.
We’ve trawled through the S-1 filings (documents businesses prepare when they sell shares to the public) of some of the biggest tech companies around to come up with our favorite examples — from workplace credos fortified with soaring rhetoric to grandiloquent corporatespeak projected through a visionary lens.
Keep reading and see if you can tell which ones are real and which are fake.