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Greats is Making Your Next Favorite Shoes, Starting at $49

Greats is a the first direct to consumer sneaker brand born in Brooklyn, and their quality, courageous color choices, competitive pricing, and wide range of styles should put them on your shoe shopping shortlist. I checked out the Hirsch in Dune and the Royale in a no-longer-available red colorway.

The Hirsch is one of the best chukkas I’ve ever worn (there have been a lot!), managing to be lightweight and breathable while still offering serious support. It’s en vogue to put a white accent on the bottom of non-white shoes as if to say, “Hey everybody, this guy’s wearing a supportive shoe, what a loser,” but the white stripe looks great here, and the heel counter really brings it all together. More colors, please.

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