Shoppers are lighting up social media over Bath & Body Works ‘Candle Day,’ which posters say crashed the chain’s website

Bath & Body Works shoppers took to the web to shine a light on the chain’s annual Candle Day sale.

The bath and beauty chain’s website said that the sale featured $9.50 three-wick candles. That deal has since run out online. Many stores around the country opened as early as 6 or 7 a.m. for the sale, causing some fans to burn the candle at both ends in order to get first dibs on the merchandise.

So far, posts about Bath & Body Works’ candle sale have run the gamut, featuring everything from glowing excitement over new purchases to fiery criticism of issues with the chain’s website. Bath & Body Works’ parent company L Brands didn’t immediately respond to Business Insider’s request for comment.

Some posters took the time to show off their new candles.

—lucy (@spinachaddict) December 7, 2019

—Summer Galvez (@summer_galvez) December 7, 2019

—Raquel (@ra_quel_quel) December 7, 2019

Others expressed disappointment that the price of the candles has ticked up this year.

—Dascia (@dascia_) December 7, 2019

—Alynn70 (@Alynn701) December 7, 2019

—Kaylen 🌺 (@Kaylenrice_) December 7, 2019

Others went after Bath & Body Works’ website bell, book, and candle, citing crashes and issues with overcharging.

—Just Call Me Rel (@DAMariposaRoja) December 7, 2019

—Emily (@emi_joy88) December 7, 2019

—Emily (@emi_joy88) December 7, 2019

Online observers also debated the validity of making the choice to travel to a Bath & Body Works before dawn to buy candles.

—Andrea Moreno (@andreadmoreno) December 7, 2019

—Bobby Johnson (@JussBlaze8) December 7, 2019

—Eyeris (@irisuhh) December 7, 2019

—MQ (@Itsjust_gio) December 7, 2019

And some commenters took the time to remind shoppers to be kind to Bath & Body Works employees amidst the holiday rush.

—Jai (@MaximoffsMerlin) December 7, 2019

—shannon (@shannonkardassh) December 7, 2019

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