These are the 23 key people at Juul Labs who are charged with navigating the company through regulatory scrutiny and federal investigations

  • E-cigarette maker Juul curtailed its expansion and shook up its management in 2019 in the face of regulatory scrutiny and federal investigations.
  • From new chief regulatory officer Joe Murillo to chief operations officer David Dickey, here are the 23 people charged with repairing Juul’s damaged relationship with the public and regulators.
  • Click here for more BI Prime stories.

It’s been a tough year for the dominant e-cigarette maker, Juul Labs, which has been facing regulatory scrutiny and investigations over the health of its products.

The startup has been sued by states including New York and California, which say that Juul targets teens, fails to warn that its products contain nicotine, and represents its product as safer than cigarettes. The government has warned against the use of e-cigarettes as vaping-related illnesses have grown, though many of those cases have involved vaping THC products, which Juul does not sell.

Juul has shaken up its management as it attempts to repair its damaged relationship with the public and regulators.

CEO K.C. Crosthwaite took over from previous CEO Kevin Burns in September and installed new leaders as the company enters its next phase. These executives oversee the company’s regulatory practice, engineering, strategy, press relations, and more. 

Given the challenges it’s facing, Juul is leaning on people like Joe Murillo and Jared Fix with experience at companies like Altria and Constellation Brands, respectively, whose products are heavily regulated. Others, like former White House operative Josh Raffel, are seasoned crisis management experts.

Here are the 23 executives and other key people who are charged with battling Juul’s mounting challenges:

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