Everybody knows how much Ferrari loves to brand itself with things like shoes, backpacks, jackets, and yeah, even damn fanny packs. We’ve even had a lot fun making fun of Bugatti’s catalog of rich people shit. But what about us normies?
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I’ve never been one to identify my life around one single car or one single automaker, so I unfortunately do not have much experience in buying branded merchandise or other objects of clothing, technology, or decoration meant to go along with any automobile.
But I know there are those out there who essentially sexually identify as a Ford, or subscribe to the Nordic religion of Saab. Have you ever bought, or been gifted, some obscure automotive-matched merch? Perhaps a Pontiac tombstone or a Fiat emergency flare? Maybe just the colors matched? Perhaps something else?
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Let me know. I want to know what it’s like to love something so much.
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