My all-time favorite Jeremy Clarkson-ism is about TVR. He once said the sports car company “built a car, put it on sale, and then found out how it handled – usually when one of their customers wrote to the factory complaining about how dead he was.”
So as I understand it, this is the market positioning of the small British street-legal trackday car makers:
Caterham: go around a track really fast with classic looks
BAC: go around a track really fast with modern style and design
Radical: go around a track as fast as goddamn possible
Caparo: go around a track really fast and possibly catch fire
Ariel: go around a track really fast and hey everybody look at my socks
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