The Impossible Project announced an instant camera for the modern age

The Impossible Project has endeared itself to analog enthusiasts by rescuing type 600 film, and now it’s going a step further by offering its own camera. Called the Impossible Project I-1, the camera is designed to combine the nostalgia of instant cameras with technology from the 21st century.

Equipped with an advanced ring flash, rechargeable battery, and (of course) a companion app, the I-1 looks exactly like what you’d expect from the Impossible Project It’s a little funky, very clean, and oozing with sentimentality. And that’s what makes instant cameras so fun to use.

Today, taking pictures and uploading them to places on the internet is incredibly simple. But there’s something about creating a physical copy that makes the business of capturing memories so, well, memorable. Instant cameras are the oldest trick in the book, but the market is still alive and well, and the I-1 looks like a great addition.

You can see some of the pictures made using the I-1 above. They look like something right out of the 70s. Unfortunately, the I-1, which arrives on May 10, doesn’t come cheap. The company said it’ll retail for $300, which is more than some point-and-shoots.

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