A hot data startup that scooped Twitter’s earnings is now working with the company

Jack Dorsey, CEO of Square and CEO of Twitter, speaks during an interview with CNBC following the IPO for Square Inc., on the floor of the New York Stock Exchange November 19, 2015. Square Inc priced shares at $9 for its initial public offering, about 25 percent less than it had hoped, as it struggled to win over investors skeptical about its business and valuation before trading begins on Thursday.REUTERS/Lucas JacksonTwitter CEO Jack Dorsey.

Twitter has signed a deal to share tweet data with Selerity, the financial information company that last year leaked Twitter’s earnings almost an hour early.

Selerity, founded in 2008, is an event detection platform that automatically scans the web for breaking news and then translates that into actionable instructions for trading algorithms.

On Tuesday, Selerity announced it has signed a deal with Twitter to integrate tweets into its new product, Selerity Context.

Selerity Context is a content analytic platform that recommends relevant news stories to people based on their interests. Customers can access it through a web app, messaging app Symphony, or as a white label solution. Yahoo Finance is a customer.

Twitter is giving Selerity access to the so-called “fire hose” of tweets, meaning the company will be able to sift through the information to decide which tweets are relevant and which to cast aside.

“A reporter who covers M&A, she might be putting out great stories but then she goes on vacation and she’s putting out pictures of her family — not relevant,” Selerity CEO Ryan Terpstra told Business Insider.

“We’re doing the compliance checks for the contents source but then we’re also doing the deep semantic processing to say hey, this particular piece of social is relevant to crude oil.

“The whole goal is how do we deliver the right content at the right time to the right person. The big pain point that we’re trying to manage is information overload. If you’re a portfolio manager at a buy-side firm, you’re waking up to a 1,000 emails.

“How do I begin to sift through all that information? We’re taking a lot of the trends and concepts that have come out of the consumer space, in terms of personalisation and recommendation, and really bringing that to enterprise.”

Last year Selerity picked up that Twitter’s first quarter earnings had been posted on its website at 3.07 p.m. ET, despite the fact they were scheduled for 4 p.m. ET.

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