Ferrari had a rough go of it in the stock market today, but that’s alright. Lots of companies have a rough go of it in the market every day. Thankfully, Ferrari Chairman Sergio Marchionne basically said that no matter how rough it gets, we won’t have a Ferrari SUV. But some commenters don’t think that’s enough.
“Some commenters,” ahem, in this case, means PotBellyJoe:
Advertisement
PotBellyJoe seems to be upset about Ferrari’s admittedly prodigious merchandising efforts, feeling it “cheapens the brand,” in a way that goes even further than building a Ferrari LaCrossover would.
But MrBloodMuffins has a counterpoint:
And you know what? I actually agree with Señor Magdalenas de Sangre on this one, about merchandising and reasons of existence. But I don’t think he goes far enough. It’s been said, in various corners of the Internet and with wavering degrees of credibility, that Enzo Ferrari only sold road cars in order to pay for the company’s race program.
Sponsored
If that’s the case, then, anything Ferrari does in order to fund its race program is in furtherance of that goal. Funding glorious racing is the company’s reason for existence, and if they choose to do it in merchandising, then so be it.
And hey, free shipping.
Congrats to both PotBellyJoe and MrBloodMuffins, you’re on the COTD podium today. May you both forever argue in the comments.
Contact the author at ballaban@jalopnik.com.
Public PGP key
PGP fingerprint: 0D03 F37B 4C96 021E 4292 7B12 E080 0D0B 5968 F14E
Leave a Reply
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
