Merck KGaAMerck KGaA CEO Karl-Ludwig Kley introduces his company’s new branding.When changing an established corporate logo, there’s a fine line between success and disaster.
This year, several major companies changed their logos, and some simply fell flat.
To identify the worst revamps, Business Insider looked through graphic-design publisher UnderConsideration‘s Brand New blog archives and picked out our least favorites. We only considered large, non-athletic-team or university brands that rolled out the changes in 2015.
Take a look below to see some of the worst redesigns of the year: