This under-the-radar startup wants to help restaurants take on Uber Eats and Grubhub. Here’s a look at its vision to become the Shopify of restaurants.

  • Lunchbox is a young company that is hoping to put third-party restaurant delivery apps like Uber Eats and GrubHub out of business.
  • The start-up helps restaurants build out its own delivery and ordering platform and charges significantly smaller fees than the major apps. 
  • Cofounder Nabeel Alamgir has seen the impact of the apps from the inside of the restaurant business: The former busboy was Bareburger’s chief marketing officer.
  • The firm shared its pitch deck it used to raise $2 million in its seed round with Business Insider.
  • Visit Business Insider’s homepage for more stories.

Nabeel Alamgir didn’t speak English before moving to the US at age 15, worked his way up from busboy to executive, and was rejected by 72 investors before getting funding for his first start-up.

In other words, Alamgir, the cofounder of software-as-a-service start-up Lunchbox, is used to big challenges. But his current target means taking down companies with millions of users and even more funding: third-party restaurant delivery apps like GrubHub and Uber Eats.

Alamgir’s story is both unique but well-known. Working as an executive at Bareburger — he was chief marketing officer after starting at the company as a busboy in high school — he saw the fees being charged by third-party apps and decided to do something about it. 

He’s not modest about his goals.

“TLDR: got tired of cutting checks to GrubHub and Uber Eats, so started a food-tech company to save the restaurant industry!” his LinkedIn reads. 

Lunchbox is still young and tiny, with a $2 million seed round to its name so far. But they clearly have the attention of the biggest of the big: Doordash made an offer to buy the firm before Lunchbox had raised its seed round.

“If the seed didn’t come through, we would have taken it,” said Alamgir, who cofounded the company with Andrew Boryk, who is the chief technology officer and a former software engineer for Johnson & Johnson. 

“The Doordash deal would have been more profitable for us. We didn’t want it because we wanted to bet on ourselves.”

Doordash did not respond to request for comment, but has previously told financial news outlet Mergermarket that it was always looking for opportunities, including M&A, to complement its “organic strategy.”

Now the company is raising a Series A. Keep scrolling below to see its pitch deck it used to raise its first millions.

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